Turn Your Employees Into Brand Ambassadors With These Marketing Tools

Did you know that companies build brands to ensure that buyers create a connection with their products and services and are motivated to purchase these BUT in many cases, spend too much time, money and energy building and marketing these brands to little effect?

More often than not, customers – and potential customers – buy into your people before they buy into a company and its offerings – so it makes sense to brand and market your people first!

Branding & Marketing YOU has the solutions and tools you need to turn your employees into impactful brand ambassadors that grow your business organically and help you outshine your competitors.

Driven by our unwavering passion for brand success, we offer the following keynote talks, marketing training and coaching interventions:
Branding & Marketing YOU for Professionals

Branding & Marketing YOU for Professionals

When your employees brand themselves effectively, they develop a reputation that precedes them and makes them credible and influential in the eyes of their customers.

To stand out from the crowd, they need to find out what makes them distinctive and memorable. Understanding their brand essence and how best to position themselves, grows their confidence, charisma and authority.

Contact us to learn more about our offerings for professionals.

Branding & Marketing YOU for Women

Branding & Marketing YOU for Women

It’s time for a paradigm shift in thinking because the workplace is still a man’s world, run according to men’s rules. To play the game – and win at it, women need to understand their rules and how to combine them with the way they naturally operate to gain competitive advantage.

Along with a stand-out personal brand that tells other what you are known for and why, this is key to taking control and doing things differently to overcome work place biases and get ahead.

Contact us to learn more about our offerings for women.

graduates

Branding & Marketing YOU for Graduates

Today’s graduates are global citizens – socially aware, informed and inquisitive. This connected generation has a wealth of information at their fingertips and are relentlessly ambitious, seeking careers that provide personal meaning and social value. Equipping them with the tools they need to develop their personal brand helps them to discover what they are great at, capitalise on that and build and manage their reputation in an authentic way that works for them.

Contact us to learn more about our offerings for graduates.

Entrepreneurs

Branding & Marketing YOU for Entrepreneurs

Today’s graduates are global citizens – socially aware, informed and inquisitive. This connected generation has a wealth of information at their fingertips and are relentlessly ambitious, seeking careers that provide personal meaning and social value. Equipping them with the tools they need to develop their personal brand helps them to discover what they are great at, capitalise on that and build and manage their reputation in an authentic way that works for them.

Contact us to learn more about our offerings for graduates.

Why Personal Branding?

People who build and market an authentic and relevant brand are able to:

  • Make a consistently good impression
  • Stand out with an air of distinctiveness
  • Build a reputation that precedes them
  • Raise their profile and visibility effectively
  • Better communicate the value they deliver
  • Understand how to get others to talk about them in a way that builds their credibility
  • Get better business results, every time
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Contact Branding & Marketing YOU to equip your people with the skills and tools they need to make their mark and fast-track their career success.

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About Branding & Marketing YOU

Branding & Marketing YOU empowers people to practically implement the key principles they need to give their brand impact and become a valuable asset.

Our wealth of experience and valuable insights into today’s competitive market place enables us to tailor our branding solutions to specifically fit your company’s needs and put you ahead of the game in the minds of both your competitors and customers.

Founded in 2007, Branding & Marketing YOU is headed up by Donna Rachelson, a specialist in branding and marketing, an author of three best-selling books, a successful award-winning businesswoman and investor in businesses. Donna is passionate about empowering professionals, entrepreneurs and women, uplifting them with her unique brand of inspiringly practical, results-driven guidance.

Branding & Marketing YOU is the only South African-based business specializing in personal and team branding and accordingly, we count more than 20 blue chip companies as our valued clients, including Microsoft, Discovery, Standard Bank, Nedbank, Deloitte, Hogan Lovells, ABInBev and Novartis.

Our approach delivers excellent return on investment and powerfully grows people’s potentialguaranteed. Just ask some of our clients:

Branding & Marketing YOU provides insightful lessons on how women can best combine their own instincts, skills and work ethics with those displayed by men in the workplace, to their advantage and for the business. The lessons look at tactical ways to enhance a woman’s ability to perform competitively, provides an understanding of characteristics that men display and reminds women to use their natural strengths, ultimately focusing on the end result that is mutually beneficial to yourself and the business.
Lesley Norton, Learning & Development Manager: Std Bank
During the workshop, we are taught the importance of self-branding and various marking strategies.  We leave armed with the tools to assist us in defining our own brands and the appropriate marketing strategies to follow. Most importantly, I was taught that a consistent, authentic brand built on strong beliefs and convictions will prevail!
Amanda Roux, Vice President: IB F & BM: J.P. Morgan
Branding & Marketing YOU provides one with an opportunity to implement everyday practical actions and interventions that will help elevate your brand and keep it top of mind.  I credit my career growth to Donna for continuing to focus my energy in achieving my goals in life.
Helen May, Customer and Partner Experience Lead: Microsoft South Africa
Contact Branding & Marketing YOU to equip your people with the skills and tools they need to make their mark and fast-track their career success.