Everyone has a personal brand whether they acknowledge it or not. What I enjoyed about this very readable book is that it makes one conscious of defining one’s own values and ensuring that your behaviours match those values.
We all love reading about the high profile people we know courtesy of the media. This book gives real, interesting, relevant, and useful insights into a fascinating group of people – I loved the way the insights were highlighted throughout the book. The book is positive, confident and allows each featured business person to share what makes them unique, and what drives them, each one quite different.
The wonderful insight for me was that they are actually all quite ordinary people – in other words, everyone has the potential for success if you are conscious about how you define Brand You. There is plenty to learn from this little gem.
Former CEO of the International Marketing Council (IMC) in South Africa, business women and winner: Business Icon of the year 2010: Feather Awards