Marketing Bootcamp for Business Owners

A practical marketing workshop designed to impact your bottom line.

Marketing. We’ve all heard the term. We all know we have to do it. How remains the biggest variable. What cannot be denied is that the power of a brand and the messages it communicates to its target market can make or break a business.

Whether you’re a start-up business or an established one, the world as we know it has changed dramatically. Never before has it been more true that the customer is king, and if we’re not talking to him, we’re not owning a place in his head and heart.

The Workshop

This workshop has been designed to help you develop clear thinking in terms of your marketing.

Workshop Outline:

Gearing up for marketing success

  • Marketing and getting it right from the start

  • Marketing audit for your business

  • What’s needed to develop a marketing and business development mindset

  • Marketing vision

  • Getting your strategy right from the start

  • Your target market

  • Your wow factor

  • Your offering

  • Positioning for success

  • Marketing objectives to define what you deliver against

  • Your core story, key messages and education strategy

  • Marketing and sales processes to streamline the purchase process

  • Creating raving fans

High impact marketing that is low or no cost

  • Inexpensive tactics to spread the word about your business

Ensuring long-term success

  • Defining your true budget

  • Meaningful metrics

  • Action plan – what are you committing to? We’re holding you to it!

  • Marketing calendar – do it every week

  • Keeping momentum – the hardest part.

What’s in it for YOU?

You will learn:

  • What marketing entails and how to take control of it

  • Impactful low and no cost marketing strategies

  • How to make marketing a process to be carried out consistently


You will leave with:

  • Practical marketing templates

  • A workable marketing plan

  • Practical marketing ideas to take your business to the next level

Workshop Details

Date: 21 May 2015
Time: 07h30 for 08h00 to 16h00
Venue: To Be Confirmed
Investment: R3,500.00 (excl. VAT) per person, includes a 20-min post workshop consultation with Donna Rachelson
R.S.V.P: To secure your place, please contact Michal at

Booking is essential and seats are limited so please book early to avoid disappointment.

The Facilitator

Donna Rachelson

Donna Rachelson is founder of Branding & Marketing YOU. The company is a next generation company, passionate about empowering people to practically incorporate branding, marketing and business development principles into their businesses. Donna BA (Soc Work), Hons (Indus), MBA (Wits), prides herself on facilitating strategic thinking while motivating practical action.

Guest lecturer at GIBS, renowned keynote speaker and author of the best-selling book Branding & Marketing YOU, she is passionate about helping entrepreneurs take their businesses to the ‘next’ level through a robust and impactful marketing approach.